GENERAL INTRODUCTION: THE BACKGROUND OF THE STUDY IN MARKETING

 WELCOME TO YOU @ ZION IN GLORY ABOVE

                                                                        @

DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL

🎓 FUNCTIONAL DYNAMICS & RELEVANCE OF MARKETING TO ZION KINGDOM SOCIETIES 🎓

REV. PROF. CYPRIAN CHRIS JERUSALEM OKOLIE, 
PhD, DD.

(The Presiding Chancellor / Rector & Bishop-Chaplain)

   
                                                                          @

🏠 DEI-ZION KINGDOM UNIVERSITY SEMINARY 🏠

(De University Of Heaven @ Zion)

                               @  WEB ADDRESS:
   *  http://www.dei-zionunivedu.com

                                                                       (A.K.A.)

💚 DEI-ZION MISSIONARY EDUCATION FOUNDATION 💚 

(The Sacred Kingdom ARK Of Academics, Missionary, Divinity, Careers & Social 💙 Treasures @ Zion Of Jerusalem Above)

YOU Are Warmly & Cordially Welcomed To Heavenly MOUNT ZION In Glory Above

 ✌ Via ✌

    THE DIVINE KINGDOM GLOBAL VILLA

  (Up In The Sky 🌈 Of Heaven Above)

In

FIFTH  MANSION  KINGDOM  UNIVERSITY 
(Kingdom University Theater)

                                                                             @

DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL

 (The Conventional Secular University)

                                                                           In

      MOUNT ZION OF JERUSALEM ABOVE

To The Glory Of The Eternal Heavenly Father, The Most High God, Almighty YAHWEH / JEHOVAH Who Reigns In Heavenly Zion Of 🔜 Jerusalem 🔜In🔜 Glory Above.

Thanks to the Benevolence of The LORD of the Universe, King Christ Jesus De Messiah Who is The Lord Of Mankind, for the grand opportunity, by His Grace, to live by the Divine Gospel, being divinely appointed & ordained a Teacher (Professor) & Apostle of The Redeemed of Mankind, by Whose Grace & Love, as well, I qualify, not only to TEACH THE COURSE OF MARKETING, but also to HANDLE it in THE FIFTH MANSION KINGDOM UNIVERSITY @ ZION, namely:
DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL. 

O Blessed Divine Moment Of Lord Christ De Messiah @ Mount Zion In Glory! 
Alleluia!! Amen. Hosanna In The Highest! 

O Blessed Lord & Saviour 
You Are The Brightness 🔆 Of The Glory
Which Eyes Have Never Seen! 
You Never Had Beginning
Eternal You Have Ever Been;
You Are The Perfect Image Of God Invisible:
In Light Which None Approaches, 
In Love Which None Can Tell. 
First Born 🐣 Of All Creation
Upon The Eternal Throne! 
Preeminent In All Things, 
Of Everything Creator, 
By Whom All Things Subsist! 
All Praise To You, Lord Christ De Messiah 
From All That Do Exist! 
Alleluia!! Amen. 

Be Blessed Forever, Lord Christ De Messiah.
 For You Are The Father's Most Merciful And Beloved Son In Whom The Fullness Dwells;
Through Whom All Glories Flow. 
 You Have A Servant's Form Assumed, 
That Creatures God Might Know;
Our Spring, Our Head, We Adore You. 
Worthy, You Are Forevermore. 

The Fire Your Love Has Kindled, 
Shall Never Be Put Out, Even Forever;
The Spirit Keeps It Burning, 
Though Dimmed By Things Outside. 
O Make It Burn More Brightly, 
By Faith More Freely Shine! 
That We May Value Rightly
The Grace That Made Us Yours. 

Be Blessed Forevermore, O Eternal Heavenly Father, The Almighty & Father Of Everlasting Life, Peace, Love, Grace, Goodness & Mercies Who Has Shown Favour To Those Who Were Sinners Against You & Brought Them To Your Paradise & Placed Them Among Your Favoured Kingdom Saints @ Zion Of Heavenly Jerusalem & With Thy Great Spiritual Provisions, In A Spiritual & Holy Life Thru Lord Christ De Messiah, The Lord & Savior Of Mankind. 
Alleluia!! Amen. Hosanna In The Highest! 

May The Spirit Of Eternal Glory, Divine Blessedness, Joy, Peace, Love, Grace, Goodness & Mercy, Sanctification & Prosperity In Lord Christ De Messiah Rest Upon You Now & Forevermore. 
Amen & Amen. 

Beloved Blessed Kingdom Comrades @ Zion: Holy Greetings To U All, Today! 

GENERAL INTRODUCTION: THE BACKGROUND OF THE STUDY OF MARKETING
The worth of Marketing, both as a Business Activity & as a Management Function, is widely recognized in the modern World of Commerce. To this end, therefore, this Kingdom Tutorial Work is a well calculated attempt to afford a concise & virtually precise Introductory Approach to the Course of Marketing to both Management & Marketing Scholars as well as those engaged @ all levels in Business Activities, those who really desire to acquire an understanding of this relatively new Business Philosophy. 

Contemporary Business Philosophy unveils that a business can only survive & grow if it can obtain & retain Customers. It stands to reason, therefore, that the entire business activity must be oriented towards producing that product or service best designed to Satisfy the Customers' Needs while @ the same time achieving the Profit in particular & other corporate objectives @ large. 

Once more, the primary purpose of this Kingdom University Tutorial Work is, first & foremost, to introduce the essential managerial process in business called Marketing Management to both Scholars & to those committed in the commercial activity who actually wish to acquire an understanding of this comparatively fresh business philosophy. 

Secondly, to all those old-fashioned theorists who seemingly lack the understanding of the real import & significant relevance of business life & proceed to ridicule Marketing, addressing it as Pseudoscience, a Management Cult & Tyranny imposed upon the World of Business, it is my purpose in this tutorial discourse to clarify them & put them in proper line with the modern trend of ethical profitability in business. 

Marketing is a major business activity which must be studied & be properly understood prior to the Selling of a Product aimed @ improving overall Sales Performance; and, it is designed to assist & guide a Student who will become involved either in a Career or as part of his business in a Sales Marketing Activity. In fact, it is a must for anyone wishing to improve his business prospects or advance his Career in this most dynamic of business disciplines.

Certainly, a good knowledge 📕 of Marketing Management, no doubt, affords maximum aids to Managers of business as well as entrepreneurs who are establishing their own businesses. In fact, the modern concept of business philosophy recognized that to manage business successfully & profitably, you must begin with Marketing through the identification of the needs of the Consumers. 

Thus in Management Ideology a company or 🏭 industry that aspires for 📈 SUCCESS & PROSPERITY should adopt a philosophy based on the sound logic that it is no good producing anything, be it Good or Service, that cannot be SOLD. 

Certainly, we are now living in the age in which the trend & level of development demands that industries should be Marketing oriented & not production conscious, as it was the case previously. Indeed, the emphasis must be on MARKETING. At this scope of awareness, we realize that some needs can be created & the Customer led to be attractive to something he did not know he wanted. 

Even, at this particular juncture, it is better to consider or examine the market opportunity first & foremost, instead of mass production with a disposing policy entirely based on blind hope.

Evidently, the majority of modern surviving firms with sound records of growth possess a top Management highly conscious of the essence & relevance of Marketing Philosophy. 

The Marketing Policy, in fact, is by far the most sensible & lucrative pattern for conducting business with prospective marginal profitability. 

Obviously, several people associate Marketing with the business of Selling & Advertising, which of course, are its two most conspicuous aspects. On the other hand, some consider Marketing as the aspects of a corporate organization's business directly associated with the Customers, namely: Publicity, Public Relations, Market Research, etc. Marketing is, in fact, all of the above & several more. No doubt, an awareness & its implications for the Firm or Company is very essential for all Company members from the least down to the greatest of them. More-so, every member of an organization or firm has a contribution to make to its effective Marketing Effort. 

Marketing is a Management function. On this background, therefore, this Course lends a necessary significance to a brief discourse on Management by a definition of Management Function, unveiling the scope of Management along with the Management Aids to solving problems. 

Moreover, it continues with necessary hints on the Roles of Marketing Management & then while providing an outline of the Dynamics of Organizations it shows the FRAMEWORK necessary to complete the STAFFING of them to produce optimum results. Some major areas for effective Management basic to Marketing Success of a business organization are briefly discussed in a readily understood manner. 

THE SIGNIFICANT PURPOSE OF THE MARKETING COURSE
Previously, we noted that a sound knowledge 📕 of Marketing Management will help both Managers of businesses & entrepreneurs who are establishing their own businesses. A successful management in Marketing calls for adequate knowledge 📕 of Marketing Management Activities, which could, no doubt, forestall a development of ugly situations that could force one to react unprepared or find himself in a mess of business bankruptcy. Marketing, after all, is a rewarding & challenging Career. 

Just ask yourself if you can develop the qualities necessary to manage the Marketing function, such as Inspiration, Imagination, Integrity & Courage, and so make a success in this challenging & demanding piece of work. Marketing is, in fact, very interesting in that Markets are dynamic, they constantly change, so that continuous updating coupled with unrelenting energy & a sense of responsibility are compulsory requirements. Call to memory the important fact that the survival of any business organization depends largely upon its Marketing Orientation. While calling for several talents along with a broad academic achievement, Marketing Profession affords high & immediate rewards. Remuneration is usually determined by performance, which can be recognized instantly & applied effectively, without frustrating promotion ladders. Most employers increasingly recognize this as a vital contribution, while many actively encourage & help promising new 🆕 employees to acquire essential Marketing Qualifications. 

Marketing embraces a wide spectrum of activities from the initial Marketing Research, Forecasting & Planning through Sales, Advertising, Public Relations, Distribution & After Sales Service. It does, of course, utilize some of the latest techniques & technology to minimize the "risk taking" element associated with any business decision. 

MARKETING PHILOSOPHY THAT PAYS 
Common sense emphatically points to us that every business requires development or expansion. Every business-minded person must, therefore, seek to expand & prosper in his business. 

Nevertheless, the Principles of Marketing discussed in this Tutorial Work apply both to the bigger firms & the small businesses alike. The most important aspect of the relevance of all these strategies discussed is the need for EXPANSION in business. For no enterprise, be it great or small, can afford to stand still. Obviously, a business man who chooses to relax & let his business "tick over" will discover sooner than later that his enterprise is running down hill. 

Moreover, a good businessman must always change with changing circumstances. We are, no doubt, living in a dynamic environment, a changing environment, which calls for constant changing of our policies & circumstances. The effects of competition demand that it is not sufficient merely to make changes as @ when due. Change must very often be anticipated. 

So, a real businessman must endeavour to increase his level of operations in business because it is essentially inevitable as the passing of time dictates a necessity for improvement both in business & every other phase of human life. 

Let me end this discussion with a Marketing theme for the Small Businessman. Yes, he really has something wonderful to offer to his Market. Good Service integrated with a suitable degree of deference which sells "status" to a Customer in an age when in many vital aspects of his life, it is denied him. There is yet another vital benefit he may choose to exploit - his own personality: that elusive unique selling proposition that often is the cornerstone to good Marketing! It is, in fact, an asset that, in this day of numerous faceless organizations, the small businessman should endeavour to exploit to the full, in his advertising & publicity along with daily Customer Relations with his clients. In one particular respect, smallness looks beautiful to the eyes of the Consumer! That is part of the complexity of Marketing. 

So, Marketing, in effect, is a vital Management Philosophy of every business Organization, essential for business success, particularly to the large-scale enterprises & the small business ventures @ large. Hence, the relevance of Marketing Management to the sophistication & prosperity of modern business. 

In the subsequent, interesting, vital, all-important, fundamental, academically nourishing & philosophically insightful Marketing Romance, we shall delve into the theme of "THE CONCEPT OF MARKETING" if The Lord Christ De Messiah tries in the Rapture of His favoured Kingdom Saints @ Zion. 

Till We Meet Again
 In 
 FIFTH MANSION KINGDOM UNIVERSITY THEATER 
@ 
 MOUNT ZION Of JERUSALEM ABOVE

In

DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL 
                                  @  WEB ADDRESS: 
*  http://www.dei-zionucareersacademy.blogspot.com


Remain Blessed & Rapturable In Lord Christ De Messiah, The Savior Of The World. 

💚 SHALOM!! 💚 




REV. PROF. CYPRIAN CHRIS JERUSALEM OKOLIE, 
PhD, DD. 
(The LORD'S KINGDOM SON & DIVINE HOST @ ZION 
Of 🔜 Jerusalem 🔜 In 🔜 Glory Above)